We are Antrop – a clever agency with a warm heart

Antrop is a UX and service design agency. We will help you understand your customers and we design excellent, successful services.

Film Red

Our vision – design for a better world

At Antrop, we’re motivated by a passion for creating incredible customer experiences, and by a powerful desire to do good in the world. Every day, we work to design for ecological, social and economic sustainability.

Can design change the world? 

We absolutely believe it can! Through digitalization, servicification, and innovation, we’re tackling some of the biggest challenges of our time. We specialize in sustainable design and help our customers create sustainable systems and business models.

Sustainable projects are our metric for success

Our vision leads us to projects and customers who's values align with ours, and where we can make as much positive impact as possible. 

These issues are incredibly important to us, which is why we measure our success not just by our financial development, but by the number of sustainable projects we undertake. Today, we’re helping to create a more sustainable world through more than half of our assignments.

Sweden’s first user experience agency

Antrop was founded by four friends who were powerfully motivated to change the world. They believed in always beginning from the user’s perspective in large digital development projects.

When Antrop’s founders met at Linköping University in the late 90s, they quickly discovered that they all dreamed of designing digital solutions based on human-centric design.

Built with love for human-centric design

The four friends founded Antrop – Sweden’s first user experience agency. The name, Antrop, comes from the word anthropology, the study of humans. By turning the emerging digital world into something regular people could use and understand, the founders started something truly pioneering. Antrop now helps companies and organizations change how they interact with customers, no matter the channel. 

Design expertise for positive change

A desire to change the world for the better is the basis of the company’s vision. Many people apply for a job at Antrop because they want to work with sustainability and use their design skills to create positive change. Founders Martin, Erik, Erik and Mattias all still work at the company as senior designers and consultants.

Årets Byrå Circle White

Agency of the Year

Bronce 2021
Gold 2020
Silver 2019
Gold 2018
Silver 2015-2017

Gptw Circle White (1)


Certified 2022
Top-ranked 2020
Certified 2020
Top-ranked 2019
Certified 2019

Breakfast talks

Antrop's experts give highly topical lectures (in Swedish).

Work at Antrop

We are looking for talanted and kind collueges to join our team!