Menigo is a comprehensive provider for professionals in the food and beverage industry. Menigo approached Antrop for assistance in developing a new app. The goal was to improve the digital relationship with their customers.
Client: Menigo
We worked with: Digital design, Innovation, Content strategy
Menigo has always had strong relationships with their customers, offering them various digital solutions. However, as the business grew, the digital experience became fragmented. Menigo’s customers demanded higher usability and fewer digital services to keep track of. Menigo wanted to take a new approach to their digital services based on the customers’ needs. At the same time, Menigo aimed to increase customer engagement with their digital tools. To achieve this, they sought the assistance of Antrop.
It felt rewarding to gain Menigo’s trust to start the project from scratch and get it right from the beginning by understanding the users’ needs.
Maria Franzen, UX designer, Antrop
Intending to create a service that meets Menigo’s customers’ needs, Antrop conducted thorough research. Through various workshops, we helped Menigo map out user needs and gain insights on how they should develop the app to provide maximum value. In-depth interviews with the target group allowed us to learn more about the needs and challenges of Menigo’s customers.
Based on our research and a previously conducted extensive customer survey, we developed an overall plan for how Menigo would achieve its vision with the help of the new app. The results served as the basis for generating ideas and proposing solutions, eventually leading to a concept for the initial development of app components. The concept was tested and adjusted based on user feedback, after which the collaboration transitioned into an agile development project where business, design, and development worked closely together in efficient sprints.
The development of Menigo’s app is ongoing and based on a digital strategy and roadmap we created in close collaboration with Menigo. The roadmap is prioritized based on what provides the most value for users and guides the app’s future development.
Antrop started with Menigo’s visual identity but modernized and refined it for the app. Additionally, we have built a design system that facilitates and ensures consistency both during development and when designing new app features. Haptic feedback is used to enhance the user experience in micro-interactions.
The app’s first version was launched in September 2021, focusing on deliveries of goods – an area where customer satisfaction at Menigo was at its lowest. The customers expected greater clarity regarding delivery times and included items. For this, we created solutions that were implemented in the app’s first version, including using the app’s notification function.
The parts launched so far have resulted in significantly higher customer satisfaction and reduced friction in users’ daily work. Thanks to a user-centered process and intuitive design, we have lowered barriers for users and provided them with reliable and relevant information.