EsterCare was founded out of frustration over the quality of women’s lives and a passionate commitment to make women’s healthcare accessible to all who need it. In just one year, EsterCare has established a completely new way for women to access the care they need. We at Antrop have assisted them with their web presence.
Client: EsterCare
We worked with: Visual identity, Web presence
The goal of the new website is to convert visitors into patients, especially considering the widespread shortage of available gynecologists across the country. A key part of our design concept was therefore to clearly communicate EsterCare’s availability as a healthcare provider.
Another important goal of the website was to disseminate fact-based knowledge about the female body, something EsterCare excels in. Their expertise is not just based on specialist knowledge, but also on their commitment to running the podcast Gynpodden. We helped them create an archive containing both podcast episodes and the extensive amount of articles they have written on the subject.
Together with the team at EsterCare and with input from the target group we interviewed, we created a flexible structure to easily scale and create campaign pages for different health issues and ailments. Designed to ensure women can effortlessly find what they need, the site enables them to quickly discover solutions at EsterCare and comprehend how their health concerns can be effectively addressed by EsterCare’s specialists, bypassing the extended wait times typically associated with traditional healthcare.
This project provided us with a robust visual identity as a foundation, making the transition to a digital platform not only fulfilling but also highly stimulating. Additionally, EsterCare’s extensive collection of original photographs greatly aided us in creating a design that was distinctive with a personal touch.
In collaboration with EsterCare’s internal development team, we developed the initial version of the website, featuring more than 10 distinct template designs. This version was successfully launched in the fall of 2022.
