NoWo (No Worries) is an innovative fund company that wants to get people to save for their pension, so they don’t have to worry about their future finances. Antrop helped NoWo clarify its product and update the experience for its savers so that they not only save more but with a longer time horizon.
Client: NoWo
We worked with: Visual design, illustration, service design
We created an entirely new visual and interactive app experience for NoWo. The focus was on changing how NoWo spoke and interacted with its customers. This was challenged and realized through a new digital identity with the savers at the center throughout the experience.
NoWo’s customers found it difficult and complicated to get started with the app, which meant that many did not bother to start up their savings. Therefore, we redesigned the entire onboarding flow. A long form was transformed into a welcoming chat – partly to simplify, but also to establish NoWo as a helpful and secure party.
A clear goal of the project was to inspire more savings. Therefore, we created interactive features that provided aha experiences for the users.
We found that trust increased when we communicated more humanly and in spoken language. Therefore, we developed a whole new way for NoWo to talk. It became our tool to make savers feel included, listened to, and seen.
During the research phase, we realized that what NoWo’s customers appreciated the most was seeing how the money grew. We seized on this and made it a large and integral part in the whole experience. The opportunity to save in several different ways was also highlighted in a new way.
NoWo’s visual world was dated and not in line with the outside world or the future. We developed a new visual identity for the digital units, with new typography. And we did a redo on illustrations and color palette.
After the app was relaunched, NoWo has seen a significant change in how their current customers save. They have also received an influx of more people who want to save for their future selves.
Are you faced with similar challenges? Contact me if you are interested in collaboration.
Sara Nero
073-066 20 36