How did Antrop work in this project?
Michel Adamek is a Senior UX Designer at Antrop.
– We began by interviewing the target group. Then we prototyped, user-tested, iterated and tested again, he says.
He has been working with this project from the start together with a team from Antrop including Project Manager Kat Spongberg, Service Designer Jenny Dannstedt, and the Visual Designers Kristin Guzman and Åsa Hammarström.
This project with Gapminder is a perfect example of how we choose our collaborations at Antrop.
– Our vision is to design for ecological, social, and economic sustainability. In this collaboration, we are working with a focus on the UN’s global goals for sustainable development, Michel Adamek says.
Has this project changed your world view?
– Absolutely! It has become clear to me how often we are wrong, and how much igonarance there is. And what a dated comprehension of the global development many of us have. When you are presented with reports and facts it becomes painfully clear that so many of us have an incorrect view of the world. Even Nobel Prize winners, says Michel Adamek.