Antrop designs a deposit scheme for takeaway packaging
Work is now underway to develop a new deposit scheme in Sweden. The IVL Swedish Environmental Research Institute is developing reusable packaging for takeaway food and coffee cups and Antrop has been given the exciting task of leading the design process.
– Takeaway food and eating or having a cup of coffee on the go are established cultural habits that are here to stay. But more and more consumers also want to live more sustainably. With a user-friendly deposit scheme, we can help them make a behavioral change that they want to make, says Maria Klint, Behavioral Designer at Antrop.
User tests in several cities and user environments
As part of the design process, Antrop is testing several variations of the deposit scheme with users. Case studies are being conducted in Stockholm, Uppsala and Gothenburg in several user environments simultaneously, for example at restaurants and cafés where people eat or take food to go. The goal is to find a well-functioning system that is better for the environment than single-use packaging that is thrown away after the meal, as is the case today. Another important part of the assignment is to make sure to meet the needs of customers and staff when it comes to using and handling packaging.
We’re incredibly committed to this project. This environmental challenge would be tough to tackle alone as a restaurant or café owner, so it’s gratifying that so many players want to take part. And that’s good, because it’s exactly the kind of collaboration necessary to succeed,Maria Klint, Behavioral Designer at Antrop
In collaboration with:
IVL Svenska miljöinstitutet
Håll Sverige Rent
KTH Students for sustainability
My Vegina i Söderhallarna
Reitan Convenience Sweden AB
Financial partner is Vinnova.