Every fourth person in the world are forced to pay bribes daily – as a necessary pain to avoid problems with government or to access public services.
Corruption and poverty often go hand in hand, and it is the poorest who suffer the hardest. In a number of corrupted countries in Africa, police or other government officials regularly require people for money. Unemployment and powerlessness create anger and undermine citizens' trust in society, which represents a direct threat to democracy.
So far, there has been no way for individuals to fight corruption. The frustrations are of course great, and there are those who film the event and upload videos to social media. Unfortunately, it has not had any major effect, either on the corrupt or on politicians to take action against crime.
Niklas Adalberth, founder of Norrsken and co-founder of Klarna, started the company Klarity with the ambition to transform this frustration into commitment. Klarity is a digital platform that will give people an opportunity to fight against the corruption they face in their daily lives. With Klarity, people can gather reports of corruption, increase transparency, and put pressure on politicians to force a change.
Antrop, who is already collaborating with Norrsken funded company Just Arrived, has been commissioned to help Klarity give the citizens the best conditions for combating corruption.
Antrop had been a part of the project from the start and it has involved concept development, business strategy, service design, digital and visual design.
We interviewed journalists and activists in Eastern Europe and Africa to understand how they look at corruption and what needs they have. The team identified users aged 18-30 in major cities as primary target group for the platform. Partly because they are technologically aware and have access to the Internet, but also because the age group has the greatest commitment to combating corruption. Some of the team researched how to achieve long-term commitment within the community.
One major challenge in the project was that there was no developed or even comparable service, and thus no "real" users to interview and test. Interview questions, research and methodology have been adapted to meet it.
Based on our priority target group and our user interviews, we were able to proceed and develop behavioral groups and make customer journeys. Most of that work has been done in workshops in close collaboration between Klarity and Antrop.
Service Recovery is an important issue for every customer oriented and serious company. In a service like this, it is particularly important - what happens if somebody gets wrongly accused of taking bribes? Therefore, in our work, we placed great emphasis on how such a situation and similar could be prevented and managed.
The combined insights from research and interviews then led to the work of creating a conceptual prototype, a concrete and clickable prototype for Klarity to show for investors and to use for prioritise functions for a first version of the platform.
Collaboration between Klarity and Antrop will continue for at least 2017. Together, we now have a clear vision of how the platform should be designed to best fight corruption. With a broader understanding of users, we know how we will work further to raise awareness of their commitment.
* IMF figures (International Monetary Fund) http://www.imf.org/external/pubs/ft/sdn/2016/sdn1605.pdf
Klarity is owned and financed by the Swedish non-profit foundation Norrsken. Klarity's app allows citizens and government officials to easily fight corruption in their everyday lives. Users expose institutions and individuals by reporting them to the app, available to journalists and activists, thus making the corrupt unattractive.
The project included
I only have superlatives to pour over Antrop. It's awesome to see that the team is keeping high quality in terms of design and business understanding. I hope for long-term cooperation between Antrop and Norrsken.
Kristoffer Hansson, CEO, Klarity