Antrop + EcoPing - together to reduce the digital climate footprint

PRESS RELEASE: Award-winning design agency Antrop is working together with the British startup EcoPing to reduce the enormous climate footprint that digital services provide today. The new initiative combines EcoPing's tool that measures digital carbon emissions and Antrop's design skills and solid knowledge to help customers become even more sustainable.

Jonas Halléhn, UX-designer at Antrop

Jonas Halléhn, UX-designer at Antrop

What does a greener and sustainable website mean? Well, in short, it is more well thought out, has better performance, and is more cost-effective. The fact that it also causes less carbon dioxide emissions, and is, therefore, better for the planet, is a positive side effect.

'We have seen that the impact of digital services on the climate is a blind spot in many companies today. Even brands with a strong sustainability profile have missed the fact that their website gives rise to much more carbon dioxide emissions than is necessary,' says Sarah Isaksson, Head of Sustainability at Antrop.

Ronaldo's Instagram post - one of many examples

Digital content and services are today a natural part of most people's everyday lives. Even so, awareness of their impact on the climate is relatively low. Every time a website is loaded, carbon dioxide is generated on a server somewhere in the world, and today only 37% of the electricity needed comes from renewable sources, according to BBC.

But how big an impact can a digital service have on the climate? An example: When football player Christiano Ronaldo posts a picture on Instagram, it is sent to his 254 million followers. The post is transported via wires and on to every user around the world. An average Instagram post by Ronaldo thus uses as much energy as ten average households do in a year. This requires another change.

(Source: Dispatches - Is Your Online Habit Killing the Planet? - Channel 4)

Keep track of the service's climate impact

The first step towards digital sustainability is to create an understanding of how much your digital service emits. One tool to help you with that is EcoPing. It measures the service's climate impact, generates reports where you can see which parts need to be altered, and provides tips on how the service can be made more sustainable.

'With the collaboration with EcoPing, we take the next step in our sustainability work. Now we can easily start measuring our customers 'digital services' climate impact and thus be able to create more sustainable services,' says UX designer Jonas Halléhn.

For cleaner web and digital services

For 20 years, the UX and service design agency Antrop has helped customers innovate and design successful services that generate user, business, and social value. The vision has always been to design for a better and more sustainable world. 

The collaboration between Antrop and EcoPing gives the agency's customers access to an easy way to measure their digital climate impact, while Antrop uses its design skills and knowledge to develop services with as little impact as possible. 

Sarah Isaksson, Head of Sustainability at Antrop

'We are now happy to do this together with EcoPing as a Nordic partner. Our areas of expertise fit each other perfectly to fill our customers' needs when it comes to greener web services', says Sarah Isaksson.

Sarah Isaksson

Sarah Isaksson



EcoPing provides tools and reports with key insights & actions to improve your company's website carbon emissions & performance. Reducing the impact on our lovely planet.


Antrop is a multi-award-winning service design and UX agency, founded in 2001. We help companies create user benefits, business benefits, and societal benefits. By analyzing real customer experiences, we can design services that match people's needs, behaviors, and driving forces. We design for a better world.