We're so excited to collaborate with Antrop on EcoPing. This collaboration helps us increase our impact in reducing website carbon emissions for companies everywhere.
Dryden Williams, Founder, EcoPing
What does a greener and sustainable website mean? Well, in short, it is more well thought out, has better performance, and is more cost-effective. The fact that it also causes less carbon dioxide emissions, and is, therefore, better for the planet, is a positive side effect.
'We have seen that the impact of digital services on the climate is a blind spot in many companies today. Even brands with a strong sustainability profile have missed the fact that their website gives rise to much more carbon dioxide emissions than is necessary,' says Sarah Isaksson, Head of Sustainability at Antrop.
Ronaldo's Instagram post - one of many examples
Digital content and services are today a natural part of most people's everyday lives. Even so, awareness of their impact on the climate is relatively low. Every time a website is loaded, carbon dioxide is generated on a server somewhere in the world, and today only 37% of the electricity needed comes from renewable sources, according to BBC.
But how big an impact can a digital service have on the climate? An example: When football player Christiano Ronaldo posts a picture on Instagram, it is sent to his 254 million followers. The post is transported via wires and on to every user around the world. An average Instagram post by Ronaldo thus uses as much energy as ten average households do in a year. This requires another change.
(Source: Dispatches - Is Your Online Habit Killing the Planet? - Channel 4)
Keep track of the service's climate impact
The first step towards digital sustainability is to create an understanding of how much your digital service emits. One tool to help you with that is EcoPing. It measures the service's climate impact, generates reports where you can see which parts need to be altered, and provides tips on how the service can be made more sustainable.
'With the collaboration with EcoPing, we take the next step in our sustainability work. Now we can easily start measuring our customers 'digital services' climate impact and thus be able to create more sustainable services,' says UX designer Jonas Halléhn.
For cleaner web and digital services
For 20 years, the UX and service design agency Antrop has helped customers innovate and design successful services that generate user, business, and social value. The vision has always been to design for a better and more sustainable world.
The collaboration between Antrop and EcoPing gives the agency's customers access to an easy way to measure their digital climate impact, while Antrop uses its design skills and knowledge to develop services with as little impact as possible.